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One wooden sandal started it all.

Our OG founder Dr. William Scholl changed the game with a forever iconic wooden sandal loved by fashion icons since day one. Now the fashion revolution continues with Forever Original, a feel-good collection of modern-meets-vintage styles with all the retro vibes and all the love for the Earth.

 

It’s a look that’s always original, just like you. #foreveroriginal

One wooden sandal started it all.

 

Our OG founder Dr. William Scholl changed the game with a forever iconic wooden sandal loved by fashion icons since day one. Now the fashion revolution continues with Forever Original, a feel-good collection of modern-meets-vintage styles with all the retro vibes and all the love for the Earth.

 

It’s a look that’s always original, just like you. #foreveroriginal

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Our OG wooden sandal. Loved by fashion icons since day one.

Our founder, Dr. William Scholl, opened the first Foot Comfort Shop.

The Original Exercise Sandal is born, featuring a raised toe crest and contoured sole for comfort when walking.

Jean Shrimpton, Twiggy, and more sport the Original Exercise Sandal, making it an instant fashion icon.

Dr. Scholl’s sells over 1 million Original Exercise Sandals in the US alone.

Martha Stewart wears her favorite Dr. Scholl’s sandals on a farm in the 70s.

Dr. Scholl’s ads tout the benefits of the Original Exercise Sandal.

The Original Exercise Sandal appears on Isaac Mizrahi’s runway, and the fashion world takes notice.

The iconic wooden sandal is given new life with bright pops of color, luxe leathers, psychedelic prints, and translucent straps.

Sarah Jessica Parker wears the pink Original Exercise Sandal on Sex and The City; Dr. Scholl’s is at the forefront of fashion once again.

Dr. Scholl’s celebrates Barbie’s 50th birthday with a groovy, colorful collection of Original Exercise Sandals inspired by the icon herself.

The iconic sandal reappears in a Dr. Scholl’s lifestyle campaign for the first time in decades.

The Original Collection debuts, rooted in authentic, modern design and the brand’s heritage of fashion and function.

Dr. Scholl’s Shoes collaborates with Steven Allen on a line of minimal, modern sandals.

The iconic wooden sandal is inducted into Fashion Plus Style Hall of Fame.

Vogue.com names 2015 “The Summer of Dr. Scholl’s.”

The Original Collection is placed in Nordstrom stores.

The Original Sandal evolves with four limited-edition styles for J. Crew that quickly sell out. Oprah requests a pair.

Dr. Scholl’s x Anthropologie introduces a hand-crafted collection of sandals and sneakers brimming with expression and artistry.

Dr. Scholl’s partners with Urban Outfitters on a modern-meets-vintage collection of sandals with crazy-good style vibes.

Jennifer Aniston is spotted wearing the Original Exersize Sandal, reported by fashion blog Who What Wear.

The Original Exercise Sandal collaboration with Kate Spade New York is featured in New York Fashion Week.

The 60th anniversary of the Original Exercise Sandal is marked with an exclusive “Forever Original” capsule collection.

Dr. Scholl’s announces its commitment to using eco-conscious materials, reducing packaging, and choosing sustainable processes when possible.

Dr. Scholl’s partners with Trees for the Future, donating one tree for every pair of Original Collection shoes purchased.

Dr. Scholl’s Herzog Sneaker wins the first-ever footwear honor at the Accessories Council’s Design Excellence Awards.

Dr. Scholl’s x Kate Spade New York garners over 680 million media impressions across top-tier publications.

Sustainable Comfort for All™ is Dr. Scholl’s commitment to bringing sustainable footwear to the masses.

@drschollsshoes #foreveroriginal